CMS Hub Blog Integration

Overview

HubSpot CMS Hub × Shopify Blog Integration automatically displays blog posts created in HubSpot CMS Hub on Shopify stores (Headless). By fetching content via HubSpot CMS API and periodically updating with Next.js ISR, content marketing and EC are unified. Leverage HubSpot's SEO features and analytics while delivering content linked to Shopify products.

Problems Solved

Managing content separately in Shopify's blog and HubSpot CMS Hub creates duplicate work. Content updates don't reflect in real-time on Shopify sites. HubSpot's SEO recommendations and content strategy tools can't be utilized with Shopify's native blog.

Solution

Fetch article list/details via HubSpot CMS API (Blog Posts API), reflect latest articles every 5 minutes with Next.js ISR. Use HubSpot-configured meta tags and OGP as-is, implement Shopify product linking (custom modules). Also integrates with HubSpot Marketing Hub analytics data.

Benefits

• Leverage HubSpot CMS Hub SEO recommendations and content strategy features
• Auto content sync with HubSpot Blog Posts API and Next.js ISR
• Reflect HubSpot-configured OGP and meta tags on Shopify site
• Visualize content performance with HubSpot Marketing Hub analytics