These are concept demos built to showcase structure, design, and copywriting approaches — not actual client projects. All images, logos, company names, and people are fictional.
AURA One ワイヤレスイヤホン / AURA One Wireless Earbuds
Traffic from ads but no conversions. Beautiful design but low conversion.
Instant clarity in first view. Staged design: understanding → trust → action.
FV → Problem empathy → Features → Use cases → Reviews → Pricing → CTA
SHIFT/26 ビジネストークナイト / SHIFT/26 Business Talk Night
Too much info—unclear what the event is. Benefits aren't communicated.
Prioritize date/value display. Address concerns upfront.
Overview → Benefits → Timetable → Speakers → Testimonials → CTA
Relearn Lab — 法人向けリスキリング・DX研修プラットフォーム
Most e-learning ends at 'studied' without showing on-the-job adoption, and procurement teams lack concrete outcome metrics for approvals.
Lead with what learners can do after the program, and shorten the distance to approval with metrics, cases, and free trials.
FV → Outcomes → Keep-going UX → Curriculum → Cases → Pricing/Trial → FAQ → Document request form
SNAQMO! ステッカーラリー / SNAQMO! Sticker Rally
Drive product awareness, purchases, and campaign entries all on a single page.
Pop illustrations and bold colour blocks carry visitors from STEP → prizes → entry in one scroll.
FV → 3 STEP → Prizes → 3 new flavors → 12 stickers → SNS → Form → FAQ → CTA
結杜住まい工房 / Yuito Renovation Studio — 川越の地域密着リフォーム
Homeowners worry about hidden costs and subcontractor opacity. The local-trust factor is hard to convey on the web.
Lead with service area, in-house craftsmen, 10-year warranty, and subsidy assistance to convey neighborhood trust. Publish prices and timelines openly.
FV → Service area → Services → Cases (cards/Before-After/grid) → Pricing → About us → Process → Voices → FAQ → Contact form
kotone. — 言葉を編むスクール / A school for women who write
Women who want to write often lack confidence in their own voice — feature-led school ads don't reach them.
Tell the story of four months with an editor in an editorial voice. Lead with time to face one's own writing, not with price.
FV → Empathy → 3 differences → What you'll learn → 4-month curriculum → Voices → Pricing → FAQ → Briefing CTA
WonderLearn — 好奇心を自信に育てる学習プラットフォーム
Learning apps often read like feature comparisons — children's curiosity and parents' peace of mind get lost.
Warm coral, teal, and marigold visualize 'learning through play.' Numbers, voices, and age-banded programs build trust step by step.
FV → Impact stats → 3 age programs → Subject tiles → Promo → Mentor story → Open week event → Footer
Lumiére Beauty Clinic / 美容皮膚科 Beauty Dermatology
Ad traffic arrives but anxiety about price and treatment blocks reservations.
Preempt concerns with 'non-excessive treatment' and full-cost upfront disclosure.
FV → Concerns → Why us → Menu → Honest compare → Cases → Doctor → Pricing → Flow → FAQ → CTA
みどり小児科クリニック / Midori Pediatric Clinic
Job boards focus on terms and conditions, leaving young first-time medical reception applicants unable to feel the workplace. Mismatched hires drop off early.
Empathy over conditions. Disclose a day on the job, voices from current staff, and the training path so applicants can picture themselves working here.
FV → Why join us → A day at the clinic → Training path → Voices → Clinic overview → Requirements → Application & FAQ
