Using WordPress and HubSpot Together

About This Article

"I'm running a site on WordPress, but I also want to use HubSpot." "If using both, how should I divide responsibilities?"

Rather than choosing one or the other, leveraging the strengths of both WordPress and HubSpot together is recommended.

Strengths of WordPress and HubSpot

WordPress Strengths

HubSpot Strengths

Combined Use Patterns

When using WordPress and HubSpot together, there are three main patterns.

Pattern 1: WordPress + HubSpot Forms

The simplest way to use both.

Good for:

• Want to try HubSpot first
• Want minimal impact on existing site
• Want to start at low cost

Pattern 2: WordPress + HubSpot Blog

Main site on WordPress, blog on HubSpot.

Good for:

• Want to focus on content marketing
• Want to use HubSpot's SEO features
• Want to analyze article performance linked to CRM

Pattern 3: WordPress + HubSpot Tracking

Just add HubSpot tracking code to WordPress site.

What you can do:

• Record visitor behavior in HubSpot CRM
• Know things like "this person viewed the product page 3 times"
• Use info when handing leads to sales

Good for:

• Want to keep using WordPress forms
• Just want visitor behavior analysis
• Want to start with minimal implementation

Thinking About Role Division

Divide by "Which is Better At"

Divide by "Who Manages"

Another approach is to divide by who manages what.

Marketing team updates → HubSpot

• Campaign landing pages
• Blog posts
• Email content

Engineers/Web team updates → WordPress

• Site structure
• Design templates
• Feature additions

Settings for Integration

To integrate WordPress and HubSpot, these settings are needed.

1. Install HubSpot Tracking Code

Install HubSpot tracking code on all WordPress pages.

Installation methods:

• Use HubSpot WordPress plugin (easiest)
• Add directly to theme's header.php
• Install via Google Tag Manager

2. Embed Forms

Embed forms created in HubSpot on any WordPress page.

Embedding methods:

• Shortcode
• Embed code (iframe)
• HubSpot WordPress plugin

3. Domain Setup (For Blog Separation)

If running HubSpot blog on a subdomain (blog.example.com), DNS setup is required.

What HubSpot WordPress Plugin Can Do

The official HubSpot WordPress plugin makes the following easy.

Basic Features

• Auto-install tracking code
• Embed HubSpot forms
• Display chatbots
• Display pop-ups

CRM Integration

• WordPress form submissions → Auto-register in HubSpot
• WooCommerce customers → Sync to HubSpot

Analytics

• Check WordPress post performance in HubSpot
• Record visitor behavior history

FAQ

Q: Which should handle SEO?

A: Both need their own SEO measures.

• WordPress: Use plugins like Yoast SEO
• HubSpot: Use built-in SEO features

When using both, be careful to avoid duplicate content.

Q: Should I use separate domains?

A: Here's the recommended thinking:

• Same domain recommended: Better for SEO domain authority
• Subdomain: When you want separate management, technical separation
• Subdirectory: Best SEO benefit but complex setup

Q: Should I eventually unify to HubSpot CMS?

A: Not necessarily.

If WordPress is working fine, you can continue using both. Consider unifying if:

• WordPress maintenance/security becomes a burden
• Want marketing team to handle everything
• Want to fully leverage personalization features

Considerations When Using Both

1. Watch for Data Fragmentation

If you use WordPress forms (like Contact Form 7), data doesn't go to HubSpot. Unify to HubSpot forms where possible.

2. Avoid Duplicate Management

Managing same content in both creates double management. Clearly define "this is WordPress" and "this is HubSpot."

3. Brand Consistency

Maintain style guides so pages made in WordPress and HubSpot have consistent design.

Summary

Using WordPress and HubSpot together enables:

• Leverage both strengths: Design flexibility + Marketing capabilities
• Use existing assets: No need to abandon WordPress site
• Gradual adoption: Start with forms, gradually expand
• Clear role division: Clear who manages what

Rather than "one or the other," take "the best of both" to build an effective marketing foundation.